Jasbir Jassi is a popular Punjabi folk singer who grew up in a small town in Punjab, a north India state with a distinctly vibrant culture. His music is rooted in the rich Punjabi culture that he calls his own; a culture which celebrates vivacity and unbridled expression. Traditional Punjabi folk is centred on instruments like the Ektara and the Dhol, which though rustic, have an uncanny effect of getting people out of their seats and shaking a leg.
Jassi shot to fame with the hit song, ‘Dil laigi kudi Gujarat di’ and consequently went on to record songs for popular films and release several solo albums. Notably, he has collaborated with famed music producers, Ehsaan and Loy, and performed at the Cannes Film Festival in 2012. He is one of the most well-known Punjabi singers in the world and has created some of the most recognisable songs of the genre; he is, undoubtedly, a Punjabi folk institution.